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    “Together is Better”

    “Together is Better” : collaboration, partnership and storytelling between clients and agencies. 

    Marketing Works is a unique learning experience designed to strengthen client-agency partnerships and improve the quality and effectiveness of work and creativity. 

    Programme

    MarketingWorks is a hands-on learning experience that will help identify the actions you can take to make collaboration easier so together you are delivering greater creativity and more effective work. 

    Marketing Works will kick off with an ‘Ice-Breaker Session’ the day before the official 2-day programme. 

    Delegates will be guided by marketers and agency professionals across Asia-Pacific.

    Across the 2 days, delegates will have the opportunity to work on a live case study to deep dive into:

    • Defining the audience, sharing knowledge, setting roles and responsibilities. 
    • How to identify and address issues early on.
    • Ways to challenge each other to get the best out of creative talent and nurturing creative ideas. 
    • How to leverage feedback and provide effective timely reviews.

    Who should attend?

    We are looking for passionate mid-level marketers and agency talents with 5-8 years' experience and now in a managerial role and ideally a working grasp of developing and managing marketing strategies and campaigns, to take on the 2-day training programme challenge!

    Why should you attend?

    After two days of learning at Marketing Works, you will gain:


    Best-in-class guidance to elevate your creative work

    Our mentors and curated programme provide you with the experience and skills needed to distil strategy, produce better briefs, set direction and engage in effective reviews sessions.


    Proven ways to build collaborative client-agency relationships

    Two days of teamwork to inspire collaboration and cultivate empathy. The learning experience equips you with solid skills to develop synergetic relationships.

    Contact us

    Programme Information

    Zamir Khan
    Director of Awards & Training Events, Asia
    Tel: (852) 2122 5273
    Email:
     
    zamir.khan@haymarket.asia  
    Delegate Information

    Kaling Man
    Senior Awards & Training Events Manager
    Tel: (852) 3175 1993
    Email:
     
    kaling.man@haymarket.asia  


    Booking Enquiry  

    Kaman Li
    Head of Operations
    Tel: (852) 3175 1988
    Email: kaman.li@haymarket.asia


    Sponsorship Opportunities

    Richard Fahy
    Commercial Director, Campaign Asia-Pacific
    Tel: (65) 9111 5760
    Email:
     
    richard.fahy@haymarket.asia

    Partners



    In collaboration with research partner Flood + Partners, the BetterBriefs Project initiated by leading Australian strategists Matt Davies and Pieter Paul von Weiler, reveals the staggering and uncomfortable truths about the confusion, misalignment and miscommunication between marketers and agencies. The survey is the largest ever done on this topic representing the opinions of over 1700 marketeers and agency staff from over 70 countries.





    NEON Leaders helps brands and businesses solve problems faster and accelerate their growth through a collective of senior independent marketing leaders with in-house expertise.  They partner on strategic projects and support marketing teams with capacity and capability challenges, combining a breadth of skills and experiences across multiple sectors, industries and regions into dynamic project teams.

     


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    These materials may not be published, broadcast, rewritten or redistributed in any form without prior authorisation.

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