“Together is Better” : collaboration, partnership and storytelling between clients and agencies.
Marketing Works is a unique learning experience designed to strengthen client-agency partnerships and improve the quality and effectiveness of work and creativity.
MarketingWorks is a hands-on learning experience that will help identify the actions you can take to make collaboration easier so together you are delivering greater creativity and more effective work.
Marketing Works will kick off with an ‘Ice-Breaker Session’ the day before the official 2-day programme.
Delegates will be guided by marketers and agency professionals across Asia-Pacific.
Across the 2 days, delegates will have the opportunity to work on a live case study to deep dive into:
Defining the audience, sharing knowledge, setting roles and responsibilities.
How to identify and address issues early on.
Ways to challenge each other to get the best out of creative talent and nurturing creative ideas.
How to leverage feedback and provide effective timely reviews.
Who should attend?
We are looking for passionate mid-level marketers and agency talents with 5-8 years' experience and now in a managerial role and ideally a working grasp of developing and managing marketing strategies and campaigns, to take on the 2-day training programme challenge!
Why should you attend?
After two days of learning at Marketing Works, you will gain:
Best-in-class guidance to elevate your creative work
Our mentors and curated programme provide you with the experience and skills needed to distil strategy, produce better briefs, set direction and engage in effective reviews sessions.
Proven ways to build collaborative client-agency relationships
Two days of teamwork to inspire collaboration and cultivate empathy. The learning experience equips you with solid skills to develop synergetic relationships.
In collaboration with research partner Flood + Partners, the BetterBriefs Project initiated by leading Australian strategists Matt Davies and Pieter Paul von Weiler, reveals the staggering and uncomfortable truths about the confusion, misalignment and miscommunication between marketers and agencies. The survey is the largest ever done on this topic representing the opinions of over 1700 marketeers and agency staff from over 70 countries.
NEON Leaders helps brands and businesses solve problems faster and accelerate their growth through a collective of senior independent marketing leaders with in-house expertise. They partner on strategic projects and support marketing teams with capacity and capability challenges, combining a breadth of skills and experiences across multiple sectors, industries and regions into dynamic project teams.
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